Billed by DAA bosses as a pint-sized version of the Guinness Storehouse experience, the outlet will offer passengers tasting sessions and a ‘tour’ of Irish-brewed beers.
The Irish beer ‘tour experience’ and beer sampling will be run on a ticketed “by appointment” basis rather than as an open bar, it is believed. The concept will be housed in a newly revamped 132 sqm outlet at The Loop retail zone in Terminal 2.
A DAA spokeswoman declined to comment on the plans, which are believed to be at an advanced stage. The DAA retail outlet secured an alcohol license from Revenue in recent weeks to sell a range of drink brands at the new outlet, it is believed.
T2 contains about 9,000 sqm of retail and food and beverage outlets. The DAA’s income from retail activity at Dublin Airport helps subsidise passenger charges. Each of the retail outlets at The Loop pay the DAA a concession fee based on a percentage of annual sales rather than a fixed annual rent.
DAA’s retail arm ARI, which operates in 10 countries overseas and also manages The Loop at Dublin and Cork airports. ARI also operates duty free outlets at Auckland and Abu Dhabi airports as well as at Muscat International Airport in Oman.
Dublin’s T1 already boasts an award-winning beverage area, the Irish Whiskey Collection. DAA consumer research found that almost 70pc of passengers make some purchase as they travel through Dublin Airport and for more than one third airport shopping is a core element of their trip.